Tag: Visionary Leaders

Moving From Buy-In to Engagement: Why Buy-In May Not Be Enough

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 None of us is as smart as all of us. – Ken Blanchard

In his book, The 21 Irrefutable Laws of Leadership, John Maxwell devotes a chapter to Law 14 – The Law of Buy-In. In it he states, “People don’t at first follow worthy causes. They follow worthy leaders who promote worthwhile causes. People buy into the leader first, then the leader’s vision.” This statement is profoundly true, simple, and complicated all at the same time.

Many leaders and many more organizations work diligently on buy-in. We aren’t knocking it, we understand that without it, you’re dead in the water. But making the transition from buy-in to engagement can be difficult.

Here’s what we know. The latest 2019 Employee Engagement Report from TINYpulse found that employee loyalty is decreasing. 43% of workers would be willing to leave their companies for a 10% salary increase. A staggering 44% of employees don’t feel they have sufficient opportunities for professional growth in their current position. Less than one-third of people believe they have a strong culture.

We can’t say enough about the importance of buy-in. It means so much for so many reasons. But without active engagement, everything else is in jeopardy. With this in mind, we have identified four essentials that we believe are necessary for engagement. 

Purpose

The hardest task for you as a leader is to get the buy-in. Selling the ‘why’ to a prospective team member or client puts your vision to the test every time. And, the truth be told, before they buy into the vision, they buy into you as a leader. Oftentimes the crisis of buy-in is not about the organization or product, it’s the leadership. 

Everyone is searching for meaning and purpose. People thrive when they feel their work is meaningful. This meaning is not found in the work itself, it is found in connecting their work to a purpose larger than themselves. Your ‘why’, as a leader, provides purpose and direction that gives those who follow you something to believe in. It appeals to others on an emotional level and makes work feel less like work and more like a purpose. People will be more engaged when they buy into your leadership and are excited about the work they are doing. Click To Tweet

Communication

Once buy-in has been achieved, now the real work begins. How do you harness the momentum that buy-in gives you and turn it into action steps that advance you? We believe communication is essential and that it should take place on a regular basis.

American psychologist, Rollo May, believed that “Communication leads to community, that is, to understanding, intimacy, and mutual valuing.” This sense of community fosters an environment where others feel safe to collaborate, cooperate, and compromise. Effective leaders use conversations to build connections, convey information, share stories and thoughts, and to encourage questions. Click To Tweet These connections form trusting relationships that earn a commitment from others. The safety and inclusion of the relationships built on open communication enhance engagement.

 Coaching

We believe that engagement is the life-blood of your organization. With that in mind, it must not only be communicated regularly, but it must also be given priority. With this in mind, ownership must be taken at all levels and coaching is critical to how it’s done.

Successful leaders play the role of coach and supporter with an emphasis on helping others succeed. They invest their time and resources into building others up. We are drawn to those who want the best for us and will use their strengths to help us achieve our goals. Your employees are more likely to become fully engaged when they know that you will always be there to offer support and catch them if they fall.

Accountability

Engagement is not hard to measure, but we believe you must keep your finger on the pulse of your organization at all times. The time to find out about issues that impact your people and their performance is not at the end of the year; by then it’s too late. Click To Tweet

Accountability boils down to taking ownership of one’s own thoughts, words, actions, and reactions. One of the greatest keys to accountability is the level of control people feel they possess over their work. When employees are in control of the “what, when, and how” of a decision or action, their ownership and accountability skyrockets. As a result of taking ownership of their work, people will become more engaged.

At the end of the day, worthy leaders are the ones who effectively lay out their vision and get others to buy into that vision. Successful leaders are able to encourage others to move beyond buy-in to becoming fully engaged in their work. Engaged employees have a sense of purpose and know that they are making a difference. They feel safe and included because of open and ongoing communication. They feel supported by a leader who serves as a coach. And, they feel a sense of ownership and accountability for their work.

Final Thoughts

Lay a strong foundational culture for your employees by deliberately sharing a meaningful purpose, building relationships through open communication, serving as a supportive coach, and giving them control and accountability for their work. This foundation will move you from buy-in to engagement. And, active engagement is the key to success.


©2020 Doug Dickerson and Liz Stincelli

To learn more about Liz Stincelli visit her website at https://www.stincelliadvisors.com/

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Leadership Toolkit: When the Visionary Leader Meets the Strategic Leader

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Leadership is the capacity to translate vision into reality. – Warren Bennis

About 350 years ago, as the story is told, a shipload of travelers landed on the northeast coast of America. The first year they established a town site. The next year they elected a town government. The third year the town government planned to build a road five miles westward into the wilderness.

In the fourth year the people tried to impeach their town government because they thought it was a waste of public funds to build the road westward into a wilderness. Who needed to go there anyway?

Here were people who had the vision to see three thousand miles across an ocean and overcome hardships to get there. But in a few short years were not able to see five miles out of town. They had lost their pioneering vision.

Visionary leaders (those who see the big picture) and strategic leaders (those who create the plan) are essential for the future growth and development of any organization. But can the two co-exist? It can be a challenging relationship but not an impossible one if you follow these basic rules of engagement.

Embrace your differences

Visionary leaders tend to be your charismatic type leaders who can cast the vision with great enthusiasm and confidence. They have a clear picture in their heart and mind of where they are going and why you should too.

But visionary leaders can at times be hard to work with. In his book, Rules of Thumb, Alan M. Webber writes, “Great idea people are rare- and also frequently hard to live with. They see things the rest of us can’t see, which is their gift. They can’t see what you and I see easily, which is their burden. Still, you need them and they need a home where they can contribute.”

Strategic leaders can be a great asset to the visionary leader by breaking down the vision into doable and measurable action steps which creates the vision. The strategic leader is the one who puts the puzzle together.

Leadership key: Your differences are your strengths. Embrace them and work together. You need each other.

Build a bridge

What strategic leaders and visionary leaders need is a way to connect. The divide between ideas and implementation must be joined. There has to be a way as Webber says to “build a bridge the great ideas can walk across from those who have to those who can make them real.”   For the vision to materialize this is a necessity. So what is a leader to do?

The vision needs a strategic plan. It has to be clearly communicated and thoroughly understood before the pieces of the puzzle can be created. From there roles can be assigned and teams put into place, and the execution can begin. The hard part will come later.

Leadership key: Before you build your vision build your relationships. The vision rises and falls on the strength of your communication and relationships.

Give each other space

The role of the visionary leader is not the same as the strategic leader, and vice versa. The relationship is one of isolation and interdependency. Boundaries must be set, observed, and protected while at the same time staying bridged with a unified goal and vision. It’s tricky.

The temptation of the visionary leader is to tinker, mettle, and tweak. Their greatest asset can now become their greatest liability. While they are excellent at creating the vision they can be terrible at designing the plan. As long as they keep interjecting themselves into the details of execution they will stifle the execution.

Strategic leaders thrive on creating the plan and seeing it come into existence. The visionary leader has to learn to give this person the space they need to work. It is a relationship of necessity, one of complexity, but most of all trust. The partnership will only survive if it’s built on mutual trust. The respective leaders have to know how to embrace a shared vision but then give each other the space needed to bring it to pass. When they do it can lead to overwhelming success.

Leadership key: Out of respect give each other space. Out of trust let each other work.

 

© 2016 Doug Dickerson

  • This is a “Best Of” column originally posted in 2015.
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Leadership Toolkit: When the Visionary Leader Meets the Strategic Leader

toolkit

Leadership is the capacity to translate vision into reality. – Warren Bennis

About 350 years ago, as the story is told, a shipload of travelers landed on the northeast coast of America. The first year they established a town site. The next year they elected a town government. The third year the town government planned to build a road five miles westward into the wilderness.

In the fourth year the people tried to impeach their town government because they thought it was a waste of public funds to build the road westward into a wilderness. Who needed to go there anyway?

Here were people who had the vision to see three thousand miles across an ocean and overcome hardships to get there. But in a few short years were not able to see five miles out of town. They had lost their pioneering vision.

Visionary leaders (those who see the big picture) and strategic leaders (those who create the plan) are essential for the future growth and development of any organization. But can the two co-exist? It can be a challenging relationship but not an impossible one if you follow these basic rules of engagement.

Embrace your differences

Visionary leaders tend to be your charismatic type leaders who can cast the vision with great enthusiasm and confidence. They have a clear picture in their heart and mind of where they are going and why you should too.

But visionary leaders can at times be hard to work with. In his book, Rules of Thumb, Alan M. Webber writes, “Great idea people are rare- and also frequently hard to live with. They see things the rest of us can’t see, which is their gift. They can’t see what you and I see easily, which is their burden. Still, you need them and they need a home where they can contribute.”

Strategic leaders can be a great asset to the visionary leader by breaking down the vision into doable and measurable action steps which creates the vision. The strategic leader is the one who puts the puzzle together.

Leadership key: Your differences are your strengths. Embrace them and work together. You need each other.

Build a bridge

What strategic leaders and visionary leaders need is a way to connect. The divide between ideas and implementation must be joined. There has to be a way as Webber says to “build a bridge the great ideas can walk across from those who have to those who can make them real.”   For the vision to materialize this is a necessity. So what is a leader to do?

The vision needs a strategic plan. It has to be clearly communicated and thoroughly understood before the pieces of the puzzle can be created. From there roles can be assigned and teams put into place, and the execution can begin. The hard part will come later.

Leadership key: Before you build your vision build your relationships. The vision rises and falls on the strength of your communication and relationships.

Give each other space

The role of the visionary leader is not the same as the strategic leader, and vice versa. The relationship is one of isolation and interdependency. Boundaries must be set, observed, and protected while at the same time staying bridged with a unified goal and vision. It’s tricky.

The temptation of the visionary leader is to tinker, mettle, and tweak. Their greatest asset can now become their greatest liability. While they are excellent at creating the vision they can be terrible at designing the plan. As long as they keep interjecting themselves into the details of execution they will stifle the execution.

Strategic leaders thrive on creating the plan and seeing it come into existence. The visionary leader has to learn to give this person the space they need to work. It is a relationship of necessity, one of complexity, but most of all trust. The partnership will only survive if it’s built on mutual trust. The respective leaders have to know how to embrace a shared vision but then give each other the space needed to bring it to pass. When they do it can lead to overwhelming success.

Leadership key: Out of respect give each other space. Out of trust let each other work.

What do you say?

 

© 2014 Doug Dickerson

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