Starbucks – Doug Dickerson on Leadership

Growing Big, Staying Small

Posted March 9, 2017
by dougdickerson

Thinking is the hardest work there is, which is probably the reason why so few engage in it. – Henry Ford

In his book, It’s Not About the Coffee, Howard Behar, former president of Starbucks International, recounts a fascinating story about attaining the kind of culture every company wants. Behar says one concept that he learned and developed from Howard Schultz was, “The fundamental task is to achieve smallness while growing big”.

It almost sounds like a contradiction upon first glance. How does one actually go about achieving smallness? What does it look and how can it improve the culture of any company? How could it improve yours?

Behar relates one custom that became part of Starbucks culture. The writing of cards. Each month he would write birthday and anniversary cards to everyone in the organization. It started with about sixty cards a month. Behar says that by the time he retired he was sending out more than five hundred a month.

In a time when company culture and employee engagement are the buzzwords and people are trying to figure out what it means, is it possible that we are simply over thinking it?

Maybe it has nothing to do with how big we are thinking and the grand schemes and plans of making improvements. Is it possible that employee engagement and company culture is not working as it should because we are not thinking small enough?

At the end of the day here is what we must remember: it’s all about people. Call it company culture, employee engagement, call it whatever you wish- but it all boils down to people and how you make them feel. Do they feel appreciated? Do they feel valued? How are you showing it?

An article in Talent Culture revealed that employees who “feel valued by their employer are significantly more likely to be motivated to do their very best (93 percent vs. 33 percent).” In addition, it said that “those who do not feel valued are significantly more likely to seek new employment within 12 months (50 percent vs. 21 percent)”. Look within your organization. How many people are motivated to perform at their very best? How many people do you suppose are looking for new jobs?

Growing big and thinking small is not a mutually exclusive goal. But it will require intentional thinking and action on your part as a leader. Here are a few ways you will have to do it.

Think small relationally

It makes no difference if your vision or goals are big or small, it only comes into existence through the dedication and hard work of your people. Every leader should take the advice of John Maxwell who said, “Always touch a person’s heart before you ask for a hand.” You must connect relationally before you can ask people to help you reach your goals.They must first buy-in to you before you can expect them to buy-in to your vision.

Think small serving

It was a brilliant quote I still remember from the late Sam Walton who said, “The bigger we get the smaller we have to think, customers still walk in one at a time”. Whether it’s your employees whom you are serving or the customer base your organization caters to, the way you treat each individual makes a world of difference. Too often we worry about pleasing the masses and forget we still serve our employees and customers one at a time. If you do right by one, you will do right with many.

Think small growing

Intentional smallness is what Behar modeled by writing hundreds of cards a month. It happens with random acts of kindness in recognizing your people. It’s being intentional about building relationships. It’s about ensuring that your people feel valued, respected, empowered, and trusted. It’s about writing that card.

Growth begins to happens when you take care of building a powerful culture of smallness that gives you the momentum to become a big organization that held true to its most sacred values along the way.

Are you thinking small enough?

Please follow and like us:

Empowerment or Endangerment: How Your Leadership Makes the Difference

Posted March 2, 2016
by admin

empower

The people’s capacity to achieve is determined by the leader’s ability to empower – John Maxwell

Most leaders I know like to believe that they are making a difference in their organization. Ask most and they will affirm that they are. I’m sure you are one of them and that you strive to make a difference daily.

But if we take a closer look a different story emerges in some instances. Research by Gallup (http://bit.ly/1uUCjpX) in 2014 shows that only 13 percent of all employees are “highly engaged” and 26 percent are “actively disengaged”. While not all companies have an employee engagement issue as mentioned here there are leadership lessons to be applied nonetheless.

On what level are leaders making a significant impact in their organizations if only 13 percent are highly engaged? Where is the reconciliation point between employers who believe that they are engaged and employees who believe that they are not? What rubric determines success and failure in this area?

One of the keys to bridging the gap rests with the leader’s mandate to empower his or her team. As a leader you are either empowering your team or you are endangering it. Here are five ways to know the difference.

Empowerment is an investment of your trust

Trust is essential to your success as a leader. You must first earn the trust of the people that you lead. Without trust you have nothing. But your investment as a leader in your people is a game changer when you unleash their potential to perform. When empowered and trusted the commitment level of your team members will go through the roof and performance will be off the charts. But this is where it begins or ends.

As a leader you endanger your organization and your team if you do not trust them and empower them to do their jobs.

Empowerment is an acknowledgment of your security

Leaders who are secure in their own strengths and abilities have no pause to empower others. Only secure leaders can give power away. It’s based upon the first principle mentioned here- trust. Confident and secure leaders set the tone and raise the bar for all leaders in their organization to follow. Show me a leader who is secure in his or her leadership and their ability to empower others and I will show you a confident team moving forward.

As a leader you endanger your team when you allow your insecurities to cloud your judgment and disrespect your people. Get over yourself and empower your people.

Empowerment is an expression of your adaptability

The old adage says that change is the only constant. Your relevance as a leader is connected to your ability to change. By empowering your people and unleashing their creativity you position your organization to stay current and competitive. Empowerment is a great change agent and without it you render your organization irrelevant.

As a leader you endanger yourself and your team when you lose your capacity to change. Keep your values intact and remain grounded to core principles, but always be willing to change your methods.

Empowerment is a reflection of your culture

Name any of the top successful companies you’d like such as Google, Apple, Amazon, Starbucks, Verizon, FedEx, Walt Disney, etc. and you will find that a culture of empowerment is a shared trait. Engaged leaders are attentive and intentional about creating a culture where people are valued, respected, trusted, and empowered. It’s the secret sauce of success.

As a leader you endanger your team and the culture that could be enjoyed by hoarding the power. It’s not about how much power you have but in how much you give away.

Empowerment is the blueprint of your success

Your growth and development as a leader comes with certain responsibilities and obligations. It’s to empower those around you and the next generation of leaders who follow. Simply put; it’s not about you. The level of success you wish to achieve is proportional to your commitment to empower those around you. A sampling of your blueprint to success for you and tour team should read like this: empowered, equipped, trusted, engaged, committed, etc. Is the picture becoming clearer?

As a leader you endanger your team and its future by neglecting the responsibilities of your leadership. Your leadership can make greater impact and be more rewarding when you realize it’s simply a tool of empowerment.

Are you empowering or endangering?

*For more information on my Employee Engagement workshop click the tab on the menu bar at the top of the page.

Please follow and like us:

Talk It Up: Three Conversations That Can Strengthen Your Company Culture

Posted February 17, 2016
by admin

values

Making good decisions is a crucial skill at every level – Peter Drucker

Writing for Talent Management and HR (http://bit.ly/1KWCe2t), John Hollon cites a survey concerning the state of employee engagement. Among his finding that employers need to pay attention to include: More than 54 percent of employees have felt frustrated about work; only 38 percent of workers strongly agree that their manager has established a strong working relationship with them; some forty percent say they don’t get their company’s vision, or worse yet, have never seen it; nearly 67 percent of American workers can name at least one thing that would prevent them from taking any kind of risk at work.

With survey results like the one mentioned above- coupled with all the talk about company culture- it’s safe to say that there is a disconnect between what we want and what we actually have. But does it have to be this way? What steps can be taken to turn it around?

All of the answers and possible solutions will not be covered in this space. But hopefully it will serve as a catalyst for an honest assessment and how to move forward in your own organization. I think it begins with priorities in what we communicate. Here are three ways to make a difference.

Talk up your values

Your organization is only as strong as the values you subscribe to and in the way you practice them. Building a workplace culture on clearly articulated values reinforces your purpose and gives a sense of meaning and buy-in on the part of your people.

In the book, Full Steam Ahead, Ken Blanchard and Jesse Lyn Stoner write, “Values provide broad guidelines on how you should proceed as you pursue your purpose and picture of the future. They need to be clearly described so you know exactly the behaviors that demonstrate that the value is being lived. They need to be consistently acted on, or they are only “good intentions”.”

If your values are not clear, regularly communicated and subscribed to, then your organizational culture is adrift. Talk up your values and keep them before your people. When your people know where they are going- and why- they will show up not out of duty but for a compelling purpose.

Talk up your purpose

Your purpose is your “why”. It’s your heartbeat as a leader. Knowing your “why” gives life and work meaning and direction. The same principle is applicable to your company culture. When your people know the “why” of the organization then they can understand the importance of the role they play in advancing it.

In his book, It’s Not About the Coffee, former Starbucks International President Howard Behar writes, “At Starbucks, I’ve always said we’re not in the coffee business serving people, we’re in the people business serving coffee.” And this is at the heart of knowing your “why” and why that is so important. Do you know the answer to your “why”?

Your people will never rally around and devote themselves to an organization that doesn’t know its “why” and how it relates them and to their future. If you want to build your culture start by talking up your purpose. If you don’t know your “why” then neither do your people.

Talk up your vision

When some forty percent of workers don’t know their company’s vision or have never seen it then it’s time to get real about company culture. So let’s take a moment and get real: As an employee, do you know what your company’s values are? As an employer, when was the last time you communicated your values?

When your organizational values and purposes are clear in the hearts and minds of your people then they will naturally gravitate to your vision for the future. When team members buy-in to the leadership, and understand the “why”, then they will begin to look at their role in a different way.

Talking up values is not a one-time proposition or something to tuck away in a discarded employee manual. As Blanchard and Stoner state, “Visioning is an ongoing process; you need to keep it talking about it.”

The challenges of building a healthy company culture are real and ever-evolving. It takes a leader with insight, a teachable attitude, and a willingness to improve on all levels to make it work. By talking up your values, your purpose, and your vision, you can instill in your people a greater understanding of where they are, why they are there, and where they are going.

Talk it up!

Please follow and like us:

The Human Touch Makes the Difference

Posted June 15, 2013
by admin

Always render more and better service than is expected of you, no matter what your task may be.” – Og Mandino

In the book, “It’s Not About the Coffee”, Howard Behar, the former president of Starbucks International, relates an observation during a store visit. A customer approached a barista and explained that he didn’t like the drink he had just purchased. The customer wanted a new drink.

To make the customer feel satisfied, the barista opened the till and handed the customer a cash refund and then commenced to make the customer a new drink. Was that the best response? From a purely economic point of view, obviously not.

Behar says the way they teach people to handle a situation like that is to apologize and offer to remake the drink. There’s a good chance the customer would have been satisfied and everyone would have benefited. He didn’t have to give the money back. But this response was better than a lot of others. It was an honest, care-filled exchange, and the barista demonstrated that he understood and appreciated the most important element of his role: human service. In the business of life, what can be wrong with that?

Behar concluded the story with the simple reminder that as long as you know why you’re here, as long as all of you together know why the organization exists; you’ll get to where you need to go.

If you have a desire to be a player in the competitive marketplace that exists today then you must acknowledge the need for and re-engage your team in this leadership skill known as the human touch. With it you can excel and without it you will be at a distinct disadvantage. Here are three characteristics of leaders who have the human touch.

They know what business they are in. No business will succeed or prosper without people. Without people you will fail. As Behar likes to say, ““At Starbucks, I’ve always said, we’re not in the coffee business serving people, we’re in the people business serving coffee.” The philosophy is profoundly simple yet so hard to embrace. Until you have a day of reckoning whereby you understand this leadership principle you will always struggle.

Leaders who understand the human touch know that people are the driving force of your business. How you treat people, serve them, and respect them makes all the difference in the world to your success. Take care of people and they will take care of you.

They are problem solvers. At the closest point of contact between your team members and your customers should come the highest degree of problem solving skills. When team members are allowed to act and solve problems without having to jump through multiple hoops to get there it is a positive reflection of your leadership. This can only happen in a corporate culture where the skills of the human touch are given priority and when your people are empowered.

The lifeblood of your business is people. The problems people bring you are simply opportunities to showcase your skills and to prove them right by choosing to come to you with their needs. Leaders with the human touch welcome new challenges and are always looking for ways to make things better. In business it’s a simple rule – people love problem solvers.

They are creative thinkers. Excelling at the human touch requires non-conventional thinking. It necessitates making an effort to see things with a creative eye and fresh perspective. Creative thinkers are not bound by the dictates of the rule book but prefer the flexibility of crating new opportunities for success that at times may be unwritten.

The barista in Behar’s experience is but one example of creativity at work in which the human touch was more important than the rule book. It’s when you empower your team with the skills of the human touch that you begin to transcend from success to significance.

Leaders with the human touch do this by knowing what business they are in, excelling at problem solving, and are creative thinkers. Human service is not always easy, but in order to get ahead you must command that leadership skill. The human touch makes the difference.

What do you say?

If you enjoy reading Doug’s columns you will especially enjoy reading his books, Leaders Without Borders & Great Leaders Wanted! Visit Doug’s website to order your copies today!

Website at: www.dougsmanagementmoment.blogspot.com

Please follow and like us: