If you build a great experience, customers will tell each other about that. Word of mouth is very powerful. – Jeff Bezos

Great customer experiences are a result of smart leadership practices that ensure that those responsible for great customer experiences can deliver. If customer experiences are less than they should be then you have a weak link in your leadership chain that is preventing you from the results you need. Strong leadership is the key to good customer experiences. Great experiences are essential to your bottom line. Don’t leave it to chance. When you develop strong leaders you produce happy customers and they can be your best form of advertising.