There is a profound difference between information and meaning. – Warren G. Bennis

We live in a world of abundant information and instant communication. It’s at our fingertips 24/7 when we need it. Your ability to create, collate, and dispense information does not make you a great communicator. Leaders need to learn this. The measure of your success is not in how much information you can present but whether it has meaning or value to those receiving it. So the next time you are preparing to deliver information you should be less concerned with quantity and more concerned with the quality. Put yourself in the shoes of the recipients. How does it help? What does it mean? What does it change? What does it improve? Why me? Why now? When you focus on giving meaning and purpose you will not waste your time or theirs with things that are meaningless. Make sense?