Managing Change – Doug Dickerson on Leadership

They always say time changes things, but you actually have to change them yourself. – Andy Warhol

Change is a necessary and constant companion in life. Often we don’t like it, we are slow to embrace it, and sometimes we despise it. But change is a consistent disruptor in life. Like it or not, change happens.

In leadership, how well you adapt to change can be a game-changer. Consider the story of the toy company Lego. Founded in 1932 by a Danish carpenter, Lego began small with wooden toys and simple plastic building sticks.

For generations of kids growing up, like myself, building with Legos was a favorite pastime. No one would have ever thought that the popular toy would go away. But it almost did. In 2003, Lego almost went bankrupt as a result of over innovating.

To stay competitive it streamlined its business model by changing the way it managed innovation. By taking the time to see where and why it went wrong, Lego adapted to change and it remains a popular toy today.

Critical to any leader is knowing when change needs to happen and is willing to implement it. But why the resistance? Why do so many leaders self-destruct because of an unwillingness to embrace it?

In part one of this series, I identified the first three obstacles on how change impacts your leadership: comfort zones, habits, and attitude. All of these in some way or another affect the way we respond to change.

It’s time to take a look at the final three obstacles to change that impact your leadership.

Negative perceptions

Being a change agent is not easy. People are creatures of habit and once settled in routines and ways of doing things seldom want to see it change. One reason why change is so hard is the negative perceptions that surround it. And usually, this is created by opponents of change out of fear or lack of clarity surrounding it.

If you want to successfully navigate the waters of change you have to get out in front of it, anticipate the negative perceptions to it, and make the case for it. Click To Tweet It’s been said that perception is reality, but a negative perception of change can be a death-knell if not handled properly.

You can overcome negative perceptions of change but only as you skillfully make the case for it, and communicate the consequences of what happens if you don’t.

Guarded traditions

When time-honored traditions collide with the headwinds of change is when tensions are at their peak. to change is at its peak. One camp wants to move forward and innovate while the other wants to hold onto the traditional ways of doing things. Managing change while respecting the past can be done, but it takes a keen leader to make it happen.

But if traditions are guarded at the expense of progress you stifle the growth that could be yours. While change is inevitable, positive outcomes from it aren’t if you have people working against it. Get the buy-in first.

External forces

There will be times in your leadership when change is brought about by circumstances you have no control over. Covid is a case in point. Many businesses were forced to pivot and make changes in record time just to survive. Regretfully, many didn’t. While you can try to plan and anticipate any and every potential obstacle that can come your way; you’re not going to get it right one hundred percent of the time. The unexpected happens. We like to believe that the force is with us. The truth is, sometimes it’s not.

Final Thoughts

Leading change is one of the greatest challenges you’ll face in your leadership. But also one of the most rewarding when done right.

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Leaders need the courage to acknowledge when something isn’t working. – Mark Batterson

One of the challenges in leadership is having the awareness of knowing when things aren’t working. Acknowledge it too late and you may not recover. But having the ability to see things as they are in real-time with the courage to change can make all the difference between success and failure. This sounds simple enough, but is it?

Take British Airways for example. Profiled in a TinyPulse blog post, they were credited for their ability to change during a difficult transitional time. After a massive merger some years ago, British Airways faced difficultly managing itself and bring a decent service in the aftermath.

The article states, “It wasn’t until its privatization and the incorporation of the new chairperson…that the company started to enjoy positive momentum-and increase their profits accordingly.” British Airways is not alone in its ability to acknowledge when things aren’t working and making the hard decisions to make things right. But not every story has the same outcome.

An article in Collective Campus highlighted 10 companies that failed to innovate resulting in business failure. One of the companies was Polaroid. When the digital camera revolution began, they were behind the curve in adapting to the times. The article states, “Falling into the ‘success trap’ by exploiting only their (historically successful) business activities, Polaroid neglected to explore new territory and enhance their long-term viability.” And herein lies the challenge in leadership.

Two distinctions emerge when analyzing the differences between the companies who succeeded and those who failed. Here are two key takeaways.

Companies that succeeded embraced change

The TinyPulse article stated that 70% of change initiatives fail as a result of bad management, poor implementation, or even back luck. But companies with the ability to adapt to change do so because they are thinking long term.

Companies that failed relied too much on past or current success

Polaroid had a long-standing history dating back to the 1930s. For many decades they had few competitors. But when the digital age arrived they were too slow in adapting and were ultimately left behind.

Measuring what’s working and what’s not is critical to your success. Here are a few ways to do it.

Evaluate honestly

Many metrics go into how you see your business and your current posture in the marketplace. Be careful not to look at things through rose-colored glasses. Acknowledge the good, identify what’s not working or underperforming, and stay informed. Surround yourself with people who will tell you what you need to hear not just what you want to hear. In the end, what you need to hear is all that matters. Click To Tweet

Know your competition

Many of the referenced businesses that failed did so not because they didn’t have a good product. They failed because they underestimated the competition and the speed of change. By the time they got around to it, it was too late. In addition, don’t look to your competition to set the pace. Make it your mission to be early adopters and set the example for the rest.

Don’t settle

Many of the businesses failed because they relied on past successes to carry them. This is a prescription for disaster. You must constantly be improving and innovating. The work and innovation that got you to where you are today likely won’t be enough to sustain you long term. Click To TweetKeep learning and improving. Be aware of coming trends and position yourself accordingly. In short, never settle for where you are today.

Get to the root causes

It’s important to know what to do when things aren’t working. But more importantly, you need to understand why it isn’t working. You need to know things like how much ground you lost before you made the discovery, what warning signs did you miss, what changes need to be made to keep it from ever happening again, etc. Get to the root causes so that you don’t make the same mistake again.

Final Thoughts

When things aren’t working it doesn’t mean failure is inevitable, it means a correction is needed. Get out in front of it quick and lead the way.

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Doug Dickerson on Leadership

Tag: Managing Change

How Change Impacts Your Leadership (Part Two)

What To Do When Things Aren’t Working