innovation – Doug Dickerson on Leadership

Leaders need the courage to acknowledge when something isn’t working. – Mark Batterson

One of the challenges in leadership is having the awareness of knowing when things aren’t working. Acknowledge it too late and you may not recover. But having the ability to see things as they are in real-time with the courage to change can make all the difference between success and failure. This sounds simple enough, but is it?

Take British Airways for example. Profiled in a TinyPulse blog post, they were credited for their ability to change during a difficult transitional time. After a massive merger some years ago, British Airways faced difficultly managing itself and bring a decent service in the aftermath.

The article states, “It wasn’t until its privatization and the incorporation of the new chairperson…that the company started to enjoy positive momentum-and increase their profits accordingly.” British Airways is not alone in its ability to acknowledge when things aren’t working and making the hard decisions to make things right. But not every story has the same outcome.

An article in Collective Campus highlighted 10 companies that failed to innovate resulting in business failure. One of the companies was Polaroid. When the digital camera revolution began, they were behind the curve in adapting to the times. The article states, “Falling into the ‘success trap’ by exploiting only their (historically successful) business activities, Polaroid neglected to explore new territory and enhance their long-term viability.” And herein lies the challenge in leadership.

Two distinctions emerge when analyzing the differences between the companies who succeeded and those who failed. Here are two key takeaways.

Companies that succeeded embraced change

The TinyPulse article stated that 70% of change initiatives fail as a result of bad management, poor implementation, or even back luck. But companies with the ability to adapt to change do so because they are thinking long term.

Companies that failed relied too much on past or current success

Polaroid had a long-standing history dating back to the 1930s. For many decades they had few competitors. But when the digital age arrived they were too slow in adapting and were ultimately left behind.

Measuring what’s working and what’s not is critical to your success. Here are a few ways to do it.

Evaluate honestly

Many metrics go into how you see your business and your current posture in the marketplace. Be careful not to look at things through rose-colored glasses. Acknowledge the good, identify what’s not working or underperforming, and stay informed. Surround yourself with people who will tell you what you need to hear not just what you want to hear. In the end, what you need to hear is all that matters. Click To Tweet

Know your competition

Many of the referenced businesses that failed did so not because they didn’t have a good product. They failed because they underestimated the competition and the speed of change. By the time they got around to it, it was too late. In addition, don’t look to your competition to set the pace. Make it your mission to be early adopters and set the example for the rest.

Don’t settle

Many of the businesses failed because they relied on past successes to carry them. This is a prescription for disaster. You must constantly be improving and innovating. The work and innovation that got you to where you are today likely won’t be enough to sustain you long term. Click To TweetKeep learning and improving. Be aware of coming trends and position yourself accordingly. In short, never settle for where you are today.

Get to the root causes

It’s important to know what to do when things aren’t working. But more importantly, you need to understand why it isn’t working. You need to know things like how much ground you lost before you made the discovery, what warning signs did you miss, what changes need to be made to keep it from ever happening again, etc. Get to the root causes so that you don’t make the same mistake again.

Final Thoughts

When things aren’t working it doesn’t mean failure is inevitable, it means a correction is needed. Get out in front of it quick and lead the way.

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Hell, there ain’t no rules. We’re trying to accomplish something here. – Thomas Edison

As a photography enthusiast, I have evolved over the years with the evolution of the camera. I remember the days of the Polaroid camera, the Kodak Instamatic, and still have very fond memories of my first 35mm camera- a Canon AE1 program. I was euphoric over the advent of the digital camera – my first was a Sony 3.2 megapixel Canon Cybershot that set me back a whopping $300+ dollars at the time.

Times have certainly changed with photography over the years. The quality is better as is the cost. It’s a great time to be an avid photographer. Innovation a great thing.

I am appreciative for the photography skills I learned back in the day. It made me a better photographer. But think of what I would be missing out on if I had not adapted over the years. What if I held onto an Instamatic mindset in this digital age?

Oddly enough, history is filled with organizations and leaders who have done just this.

In a blog post entitled 50 examples of corporations that failed to innovate, Katrina Aaslaid profiles 50 companies that “failed to innovate, and some ended up in failed businesses. Some are the biggest companies in the world.” Included on the list are Kodak, Blockbuster, MySpace, Nokia, Sears, Polaroid, AOL, and Hummer, just to name a few.

Be it major companies, mom and pop retail shops, businesses large and small, and leaders in general, etc. one thing is clear – those who do not innovate and adapt to change will be on future lists like the one mentioned here.

Two of the largest obstacles to change and innovation come in the form of our traditions or sacred cows, and our rulebook. Both rob us of a future that could be ours.

So when is it appropriate to let go of the sacred cows and break the rules? Here are a few clues.

When your rules are no longer relevant

In his acclaimed book, It’s Not About the Coffee, Howard Behar advocates replacing the rulebook with a playbook. It’s a game-changing idea if embraced. Think about it – rulebooks are rigid, confining, predictable, and restrictive. A playbook, on the other hand, serves the opposite purpose. It’s liberating, creative, and has unlimited potential.

Think about your current “rulebook” those written or unwritten, spoken or unspoken ways of doing things. How are they working for you? So long as you are boxed in with dated thinking, old and tired solutions, with the same predictable outcomes, how can you honestly expect anything to change? Click To Tweet Perhaps it’s time to bid farewell to the rulebook and embrace the playbook and unleash your best and brightest to take you to a new level. Otherwise, the view will always remain the same.

When sacred cows are worshipped on the altars of progress

It’s a sad day when progress and innovation are put on indefinite hold because we are too afraid to let go of our institutionalized sacred cows. It’s the proverbial “we’ve never done it this way before” approach or the holding onto mission or vision statements that are no longer relevant to the times in which we live.

Please know, I am not advocating disrespecting the past as it relates to the hard work, values, and sacrifices that made organizations great. What better way to honor the life and legacy of a good organization than to build upon it and make it better?

While your values must be bedrock and clear, the way you innovate and adapt to change will determine your future. What’s the point of holding onto the sacred cows of the past if they are not serving you well today? Would you rather have an organizational future based on innovation and change or an organizational funeral based on traditions and sacred cows that you were afraid to abandon? Click To Tweet

We know that change and innovation do not come easy. Righting the ship is hard work. But you must decide – preside over change and innovation with a bright future or preside over the status quo and decline.

For the sake of your future, maybe it’s time to break the rules and leave the sacred cows behind.

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Doug Dickerson on Leadership

Tag: innovation

What To Do When Things Aren’t Working

Sacred Cows and Breaking Rules