Failure – Doug Dickerson on Leadership

Why Every Leader Must Value Failure

Posted April 18, 2022
by admin

When achievers fail, they see it as a momentary event, not a lifelong epidemic. – John Maxwell

In 2014’s Oscar-winning film Birdman, Michael Keaton plays a washed-out actor trying to start his life again after a series of failed roles. But his efforts are haunted by the voice of the Birdman, the superhero role that had made him famous in his youth. The voice in his head tells him a story about his life- a story about failure and missed chances.

It taunts him with memories of what he was and what he could have been, but now isn’t. The continuing question running through the film is simple: Will he listen to that voice of a failure, or will he dare to believe that he can flourish again?

The story of the movie is one that plays out in the mind and imaginations of many leaders today.

You may relate to the character played by Michael Keaton and wonder if you have squandered too many opportunities in the past and doubt if or if you will ever flourish again.

In order to answer those lingering doubts and questions you may have, I believe it all hinges on your reaction to and outlook on failure. In other words, do you see the value in failure? Do you see the growth opportunities that come to you only because you did fail that otherwise, you may have missed out on? I want to explore two specific ways why valuing failure is important to you as a leader.

Value failure for what you learn

Tom Watson, Sr. is the man who founded IBM. Once, many years ago, he had a top junior executive who had spent $12 million of the company’s money on a venture that failed.

The executive put his resignation on Watson’s desk and said, “I’m sure you want my resignation.” Watson roared back, “No, I don’t want your resignation. I’ve just spent $12 million educating you. It’s about time you get to work.”

It’s been said that experience is a great teacher. So is failure. But most of us don’t like experiencing failures. I get it. But when you see failure as part of the stepping stones towards success your outlook will change. Failures and setbacks are part of your journey so the question becomes what will you learn when they happen.

One of the most valuable things you learn from your failures and mistakes is what you learn about yourself. When you know your strengths and weaknesses it helps you move forward in a smarter and more productive manner.

John Wooden said, “It’s what you learn after you know it all that counts,” and to that end, never despise learning and know that as long as you have a pulse, you have an opportunity to grow and learn.

Value failure for your personal growth

In his book, The 15 Invaluable Laws of Growth, John Maxwell states, “The greatest limitations people experience on their lives are usually the ones they impose upon themselves.” That statement is packed with so much truth and wisdom.

Let me ask you today – what limitations have you placed on your own personal growth and development that as a result is holding you back? What lies have you bought into that make you feel inferior?

Every leader I know has made mistakes and has experienced failure at some point in time. I know that I have made my fair share of mistakes and know what failure feels like. But here’s the truth you need to be reminded of: you experience failures – you are not a failure. You make mistakes – you are not a mistake.

The attitude you embrace and the mindset you establish fundamentally determine how failure will shape your leadership. When you welcome failure as your teacher it will help you grow and get better. But when you turn inward and see yourself as a failure then it will hold you back and defeat you.

Final Thoughts

Failure and learning go hand in hand. As leaders, it comes with the territory and is part of the journey. While we don’t intentionally or purposefully set out to fail we do know that it’s all a part of our humanity that we embrace. Especially as leaders. Welcome it. Learn from it. Grow from it.

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Getting Comfortable With Failure

Posted June 8, 2017
by dougdickerson

I have not failed. I have found 10,000 ways that won’t work. – Thomas Edison

As a leader, chances are, you’ve had a run-in or two with failure. If not, be patient. I say that not to be pessimistic or to discourage you. I say that to challenge and prepare you for great adventures that lie before you.

Failure. What’s the first thing that comes to mind when you hear that word? Unfortunately, some people make the mistake of applying false labels to people who fail. They see them as failures rather than a success in progress.

In his book, Chase The Lion, author Mark Batterson gives an inspiring description of what it means to fail. He writes:

The cure for the fear of failure isn’t success. The cure for the fear of failure

is failure in small enough doses that we build up an

immunity to it.

God is in the business of helping us overcome our fears, but

He often does it by bringing us face to face with our worst fears.

He graciously brings us back to the place of failure, and then, He

not only helps us pick up the broken pieces but He also puts them

back together again.

That description, especially as it applies to the fear of failure, is an important lesson every leader must learn. As a leader, you will have to face down your failures, and confront them if you want to grow to the next level.

Regardless of where you are in your leadership journey, and wherever that path leads you- be it in business, sales, technology, management, customer service, etc. you must find your cure for failure and build up your immunity to defeat it. Here are a few ways to do it.

Develop a resilient attitude

Developing a resilient attitude is hard work. But most of that battle is won when we change our attitudes.

It reminds me the story of the two shoe salesmen years ago who left for the Caribbean islands from Chicago. Upon arrival, they discovered that no one wore shoes. One salesman phoned back to the home office and notified them that he was returning to Chicago, “no one here wears shoes,” he said. The other man phoned back to the home office with excitement, “Send more shoes, no one here wears them!” Both men saw the same thing. One through the lens of a negative attitude, the other through a positive one.

The difference between your success and failure will often be determined by your attitude. Develop resilience in this area and you will develop an immunity to failure.

Develop the right perspective

While attitude has to do with how you see yourself in your present circumstances, your perspective is how you see yourself through it. It’s all about thinking long.

Look back on your own history for a moment. Think back to a time when you were going through a challenging or difficult time. Chances are your attitude at the time may not reflect your perspective on it now. The difference is time and distance. It’s much easier to look back at a difficult time you’ve come through than it is to see light at the end of the tunnel when going through it.

Never allow your present fears or failures to cloud your perspective. You will come through your difficult times and with the right perspective you can see them for what they were–stepping stones to your success.

Develop resilient courage

The formula for courage looks like this: A (Attitude) + P (Perspective) = C (Courage). Your ability to face down your fears and recover from failure takes courage. What will set you apart from your colleagues and give you the advantage over your competitors is courage.

“We don’t develop courage by being happy everyday,” writes Barbara De Angelis, “ We develop it by surviving difficult times and challenging adversity”. And this is the place on your leadership journey you must arrive at. It’s when you survive difficult times that you grow strong as a leader.

Resilient courage is developed over time. It’s a process. None of us like failure and we all wrestle with our fears. But failure doesn’t have to fatal or forever. It’s simply a marker on our road to success. Don’t give up!

Favorite quotes on failure:

Success is not final, failure is not fatal, it is the courage to continue that counts. – Winston Churchill

Failure will never overtake me if my determination to succeed is strong enough.- Og Mandino

Failure is simply the opportunity to begin again, this time more intelligently. – Henry Ford

I can accept failure, everyone fails at something. But I can’t accept not trying. – Michael Jordan

Failures, repeated failures, are finger posts on the road to achievement. One fails toward success. – C.S. Lewis

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Leadership Minute: Failing Different

Posted July 3, 2014
by admin
1 Comment on Leadership Minute: Failing Different

Am I failing different each time? – David Kelley

Failure. We don’t like to talk about it. It’s one of those convicting words that conjures up bad memories of what might have been. Or is it? Your growth as a leader will be marked by failures. That’s not necessarily bad. It’s just part of the journey. The real question is this: are today’s failures the same ones you had a year ago or even five years ago? If all you are doing is repeating the same mistakes and experiencing the same failures over and over again can you really say that you are growing as a leader? Failing different is about new growth. It’s about new experiences and learning on your quest to be a better leader. Yesterday’s failures prepared you for where you are today. Today’s failures will prepare you for tomorrow. But you will only make progress if those failures on your success journey are new ones. Don’t be afraid to fail. Be afraid of being a repeat offender.

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On Becoming Better at Failing

Posted June 28, 2014
by admin
1 Comment on On Becoming Better at Failing

Am I failing different each time? – David Kelley

In his book, “The Power of Optimism”, Alan Loy McGinnis wrote of the great fire Thomas Edison experienced at his lab. Edison’s manufacturing facilities were heavily damaged by fire one night in December, 1914. Edison lost almost $1 million worth of equipment and the record of much of his work. The next morning, walking about the charred embers of his hopes and dreams, the 67-year old inventor said, “There is value in disaster. All our mistakes are burned up. Now we can start anew.”

Edison’s attitude in the face of his disaster serves as a reminder and as encouragement to those who have ever experienced a setback or failure. As a leader the question is not whether you will have failures, but when you do, how will you respond? As you grow as a leader the types of failures and the way you fail will grow with you. Are you getting better? Here’s how you can tell.

You fail better when you are not afraid to take risks

Taking risks is part of your growth as a leader. Without risks you are in a rut and the view will never change. It’s as you dare to venture out and try new things that you can maximize your potential and reach new goals. Failures will come when you take risks but anything worth having will require it.

You fail better when your dreams are big

This is where you put your risks into action. Failure in pursuit of a big dream is much better feeling than the feeling of complacency where you are. You have big dreams for a reason. And big dreams require action. And along the way of fulfilling those dreams you will experience setbacks. Failure is a part of your growth and through every difficulty along the way you are one step closer to seeing your dream fulfilled.

You fail better when you do your very best

Big dreams and goals require more out of you than what you gave a year ago or five years ago. It’s the payoff of your growth and the reward of your hard work. A failure at this stage in your life is still many steps ahead of where you were in the past. Each step, each setback, and every failure is the result of putting your best foot forward even if you stumble.

You fail better when you fail with others

Your path to success as a leader will be easier to navigate when you have others to share it with. Smart leaders understand the power of teamwork and the rewards of collaborative effort. You can enhance and accelerate your work, dreams, goals and aspirations when others are involved. Setbacks and failures hurt less when shared by others and your recovery will be quicker. There’s nothing like sharing a few failures with your team and there’s nothing like the celebration at the end when together you achieve your goals.

You fail better when you don’t give up

Churchill said, “Success is not final, failure is not fatal: it is the courage to continue that counts.” When failures come your way don’t give up. Failing successfully happens when you get up, dust yourself off, reassess, and get moving. You wouldn’t be where you are today if deep down you didn’t already know this. But perhaps you just need the reminder so here it is; don’t give up!

You fail better when you show others how

There is no failure or setback that you go through that is in vain if you react the right way, learn from it, and care enough to help others. Your life lessons – all of the bumps and bruises along the way can serve as invaluable teaching moments. The way you fail today is not the way you failed five years ago and it will not be the way you will fail five years from now.

The way you fail is important. As you come through your failures you are learning, applying new lessons, being more creative, and making wiser decisions. What you learn you should share. Show others that failure is not fatal, that there is triumph in adversity, and most of all it is worth it if you don’t give up.

What do you say?

I welcome your feedback:

1. Does failure look different to you now as compared to five or ten years ago?

2. What additional advice would you give to aspiring leaders who have experienced failure or a setback?

3. What life lessons have you learned though failure?

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Five Characteristics of High Achieving Failures

Posted November 30, 2013
by admin

Failures are finger posts on the road to achievement. – C. S. Lewis

The story was told in Reader’s Digest about when Jim Burke became the head of new products division at Johnson & Johnson. One of his first projects was the development of a children’s chest rub. The product failed miserably, and Burke expected to be fired.

When he was called in to see the chairman of the board, however, he met a surprising reception. “Are you the one who just cost us all that money?” asked Robert Wood Johnson. “Well, I just want to congratulate you. If you are making mistakes, that means you are taking risks, and we won’t grow unless you take risks.” Some years later, when Burke himself became chairman he continued to spread that word.

Failures and mistakes are an inclusive part of leadership. While no one purposefully sets out to make mistakes or to fail, it is a part of the growing curve. How you handle mistakes in terms of lessons learned and corrections made is what sets you apart from the rest.

But on average, what is your company’s reaction to failures and what is your personal reaction? Is it met with derision and demotion or is it seen as an opportunity for potential success?

In his book, It’s Not About the Coffee, Howard Behar, former President Starbucks International, writes, “One of the things we don’t do enough of at Starbucks that most companies don’t do enough of, is celebrate our failures. Celebration of failures leads you to not give up and to try more things. It certainly leads to more trust. People need to believe that they can make things happen and that they can try things, even if eventually they don’t work out, because you never know when the one thing you’re working on will be the one that will work.” This is the type of environment that breeds success. Here are five habits of high achieving failures for your consideration.

High achieving failures are empowered

Whatever else can be said about high achieving failures this is one is a given – they are empowered to take risks. Failures may line their road to success but they would not get too far in their efforts without someone believing in them and empowering them to try.

High achieving failures know how to pivot

High achievers understand that failures and setbacks happen. It is but one equation in the formula of success and high achievers understand it. While others may be thrown off their game when they meet failure, high achievers welcome it because they know they are one step closer to success.

High achieving failures push the boundaries

High achievers learned a long time ago to color outside the lines. The boundaries they push are creative ones and they will find unconventional ways to achieve their goals. Many people misunderstand them and therefore underestimate their abilities because their workspace may not always be tidy. These high achievers are not afraid to take risks because this is where they are most comfortable.

High achieving failures never give up

High achieving failures have an Edison like attitude that is characterized by his statement, “I have not failed. I’ve just found 10,000 ways that won’t work.” These high achievers know how to work through short term setbacks to reach their long term goals. They will pivot, they will push boundaries, they will do whatever it takes, but giving up is not an option.

High achieving failures are naturally curious

High achieving failures are not just concerned about ‘who’, ‘what’, ‘when’, and ‘where’, but want to dig deeper to understand ‘how’ and ‘why’; it is just part of their DNA. Their curiosity will lead them to places and to conclusions most people would never consider which is why you need them in your organization.

We owe a great debt of gratitude to high achieving failures such as Albert Einstein, Walt Disney, Thomas Edison, Steve Jobs, Alexander Graham Bell, Henry Ford, and many others whose creative genius shaped and developed the world we live in. The key is to never be afraid to fail, always be willing to try because it’s the only way to make progress, and when you get knocked down the game isn’t over – get back up and keep working. The world needs more high achieving failures like you.

What do you say?

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